Apple Intelligence is the latest big thing from Apple. They talked about it during their Worldwide Developer Conference, the iPhone 16 event, the iMac announcement, the Mac mini announcement, and the MacBook Pro announcement. It has also been featured in tv ads, social media ads, and billboards. But according to a survey from CNET, 73% of iPhone owners say new AI features add little or no value to their phone experiences. In fact, many users don’t even know what Apple Intelligence is. So let’s talk about where Apple went wrong.

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You may’ve recently discovered that Apple stopped using Intel chips in their computers. Which is a bit surprising, given Steve Jobs praised Intel back in 2005. And what Jobs said was true, but that was almost two decades ago, and the relationship between Apple and Intel has been rocky.

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Today, you probably know the MacBook Air as the smallest, cheapest laptop Apple sells. But when it first came out in 2008, it was one of the most expensive. With a starting price of $1,800. And if you upgraded to the solid state drive, it was $3,100. Which is over $4,500 today. For that price, you might expect the Air to’ve been the most powerful, feature-filled laptop Apple sold. But it was far from it.

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In 2006 Microsoft came out with the Zune. Which some news outlets nicknamed the “iPod Killer.” Because, ever since the original iPod came out in 2001, Apple hadn’t faced any serious competition. And Microsoft wanted to change that. They had billions of dollars and endless resources to create an incredible product that would blow the iPod away. At first glance, The Zune appeared to be a superior product. With unique features like a three inch display, an FM radio, wifi, and… brown. But when you looked closer, its flaws began to show. So let’s find out why the Zune failed.

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If you were born before the 2000’s, then you probably remember LimeWire. A popular software application most often used for illegally downloading music for free. At its peak, LimeWire was installed on a third of all computers in the world. But eventually, it disappeared. So let’s find out what happened to LimeWire.

00:00 Intro
01:10 What Was LimeWire?
06:16 LimeWire's Limitations
10:07 Record Labels Fight Back
14:44 iTunes To The Rescue
18:44 LimeWire Struggles
22:28 LimeWire Falls

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Apple's original iPhone came out in 2007. And in the seventeen years since then, the product has changed dramatically with the iPhone 16, 16 Plus, 16 Pro Max. So let’s find out how that happened.

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If you were in a businessperson in the early 2000s, then you almost certainly had a BlackBerry. A smartphone created by Research In Motion, or RIM, known for its email and internet functionality, secure encryption, and satisfying keyboard. There were tens of millions of BlackBerry users by the mid 2000s, making RIM one of the top players in the smartphone market. But despite their ubiquity, BlackBerry devices all but disappeared about five years after iPhone. So how was Apple, a company with no smartphone experience, able to beat RIM, who’d pioneered the industry? Well, the first issue, turned out to be BlackBerry’s initial success.

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00:00 Intro
01:15 Part 1: Suffering From Success
05:47 Part 2: Challenge Your Preconceptions
12:08 Part 3: A Battle For The Future of Smartphones
17:52 Part 4: Software Make A Fast Machine Slow
21:57 Part 5: Staying At The Top Is Difficult

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In 2006, just one year before iPhone, the company that dominated the smartphone market was Microsoft with their Windows Mobile platform. So naturally, when iPhone was revealed, many expected Microsoft to compete with Apple aggressively and protect their market position. But what turned out to happen was one of the biggest failures in modern tech history.

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00:00 - Intro
00:23 - Part 1: Denial Is A River In Redmond
05:33 - Part 2: Losing The Lead
10:14 - Part 3: Better Late Than Never... Right?
15:02 - Part 4: Not Finnished Yet
19:25 - Part 5: Fatal Flaws

If you use Apple Music and Spotify, you may’ve noticed that the sound quality offered by each service is quite different. With Apple Music offering more dynamic, high fidelity audio. So why is this?

Well it’s because Apple does quite a few things differently than Spotify.

Jailbreaking an iPhone once felt like a rite of passage for tech enthusiasts. At its core, jailbreaking is the process of removing software restrictions imposed by Apple on iOS, iPhone’s operating system. This allowed users to install unauthorized apps, customize the interface, and access features not available through the official App Store. However, what once was a bustling subculture within the tech community has seen a noticeable decline. So let’s find out why.